TLDR: Learn strategic local SEO in just 1 hour per week with keyword research, Google Business optimization, and content strategies for better rankings.
This article is a summary of a You Tube video “1 Hour Per Week SEO Plan” by Nathan Gotch
Key Takeaways:
- Strategic Time Management: Achieving effective local SEO in 1 hour per week requires strategic time management, leveraging software and outsourcing tasks to maximize efficiency.
- Keyword Research: Export existing keywords using SEMrush, categorize them, and conduct a keyword gap analysis to find untapped opportunities.
- Keyword Relevance: Prioritize keywords based on their relevance to your core offerings and commercial intent over sheer search volume.
- Google Business Profile Optimization: Optimize your Google Business Profile, focusing on physical location, reviews, and consistent citations for better local rankings.
- Review Generation Strategy: Develop a strategy to generate reviews and clean up local citations using tools like BrightLocal or Whitespark.
- Content Creation: Create detailed SEO content briefs and use project management tools to streamline the content creation process.
- Technical SEO Audit: Conduct technical SEO audits using tools like Screaming Frog to identify and fix issues affecting site performance.
- Weekly SEO Meetings: Establish regular SEO meetings to measure campaign success, hold the team accountable, and adjust strategies as needed.
- Content Distribution and Linking: Build internal and external links, focusing on creating topic-relevant and location-specific content to improve SEO authority.
- Localized Backlinks: Secure localized backlinks through local chambers of commerce, niche associations, and strategic donations.
