TLDR: Optimize SEO with a focus on conversions, diversify marketing strategies, and continuously learn and adapt through practical application.
This article is a summary of a You Tube video “12 Mistakes Every SEO Newbie Makes” by Nathan Gotch
Key Takeaways:
- Focus on Conversions, Not Traffic: Prioritize keyword intent and conversions over merely boosting site traffic with high-volume informational keywords.
- SEO Isn’t Everything: Diversify marketing strategies beyond SEO to include other channels like YouTube and email marketing, enhancing overall digital marketing effectiveness.
- Supplement Income: Expand beyond a basic salary through affiliate marketing, creating courses, or launching an e-commerce business, leveraging SEO skills to generate additional revenue streams.
- Action Over Consumption: Mastery in SEO comes from practical experience and learning from real-world applications, not just consuming content.
- Measure What Matters: Focus on actionable metrics (lead measures) that directly influence your goals, rather than solely on outcomes (lag measures) which are not immediately controllable.
- Control Focus: Concentrate on what you can control, such as your efforts and strategies, rather than external factors beyond your influence.
- Income Diversification: Mitigate risks by diversifying income sources within your field of expertise to ensure business resilience during economic downturns.
- Learn Supplementary Skills: Boost your market value by acquiring skills complementary to SEO, like sales, copywriting, and conversion optimization.
- Systemize Processes: Create systematic, repeatable processes for SEO tasks to ensure consistency and reliability in results.
- Seek Mentorship and Network: Accelerate learning and avoid common pitfalls by networking with and learning from experienced professionals in the field.
