TLDR: Optimize your website by making headlines specific, navigation clear, content authentic and scannable, and avoid outdated elements like slideshows and PDFs.
This article is a summary of a You Tube video “13 Things To Remove From Your Website Immediately” by Orbit Media Studios
Key Takeaways:
- Remove Vague Homepage Headlines: Replace them with specific, descriptive, and keyword-rich headlines to immediately convey what the company does.
- Revamp Generic Navigation Labels: Make them specific and descriptive, helping visitors find relevant content easily.
- Avoid Using ‘Solutions’ in Subheads: Use meaningful subheaders that are specific and resonate with the audience’s language.
- Eliminate Homepage Slideshows: Most visitors only see the first slide, so put your most important content upfront.
- Replace Stock Photos with Authentic Images: Real pictures of your team or products create a genuine connection with visitors.
- Minimize Social Media Icons in Header: These can distract visitors and lead them away from your site. Place them in the footer instead.
- Remove Dates from Evergreen Blog Posts: Dates can unnecessarily age your content. Only include them if they are relevant.
- Shorten Long Paragraphs: Break up text with bullet points, subheads, and formatting to improve readability and scannability.
- Replace Press Releases with Engaging Stories: Traditional press releases don’t engage well online. Write compelling, story-driven content instead.
- Limit Use of PDF Files: PDFs are hard to update, not search-friendly, and often don’t track in analytics. Use HTML formats when possible.
- Distribute Testimonials Across Your Site: Instead of a dedicated testimonials page, incorporate testimonials throughout your site for more impact.
- Prefer Contact Forms Over Email Links: Contact forms are more trackable, reliable, and less likely to attract spam than direct email links.
- Avoid Website Dead Ends: Ensure every page, especially thank you pages, guides visitors to further engagement or information.
