TLDR: Maximize SEO in 2023 with curated collections, reverse outreach, AI-proof content, bottom-funnel focus, and rapid ‘time to value’ delivery.
This article is a summary of a You Tube video “SEO: What’s Working RIGHT NOW In 2023” by Brian Dean
Key Takeaways:
- Curated Collections: Compiling information from various sources into one comprehensive collection, such as lists of startups in different industries with detailed statistics.
- Value of Curation: Instead of creating traditional content, focus on aggregating valuable, hard-to-find information. This approach requires diligent research rather than expert writing skills.
- Reverse Outreach for Backlinks: Rather than sending out numerous outreach emails, identify what bloggers and journalists are searching for and provide that content, attracting backlinks organically.
- Importance of Authoritative Backlinks: Google favors sites with trustworthy, authoritative backlinks, using them as a metric for authority and reliability.
- Bottom of the Funnel Content: Focus on content that targets potential customers who are close to making a purchase decision, despite these keywords having lower search volumes.
- AI-Proof Content: Concentrate on creating content that AI tools struggle with, such as in-depth, expert analyses on specific topics like business trends.
- Trend-Focused Keywords: Target up-and-coming keywords that are not yet highly competitive, especially useful for sites with lower authority.
- Time to Value Optimization: Ensure your content delivers value quickly to the reader, avoiding long intros and unnecessary fluff, to improve ranking and user satisfaction.
- Strategic Content for Journalists and Bloggers: Research and provide statistics and information that journalists and bloggers in your niche struggle to find.
- Utilizing Tools for Trend Discovery: Use tools like Exploding Topics to identify trending keywords and topics before they become mainstream.
