TLDR: Revamp SEO in 2024: Leverage AI with human insights for quality content, optimize for Google’s AI answers, focus on videos, and target multiple queries.
This article is a summary of a You Tube video “The NEW Way to Do SEO in 2024 (Full Guide)” by Wes McDowell
Key Takeaways:
- AI Disruption in SEO: AI, particularly tools like ChatGPT, has significantly changed the SEO landscape, making content generation faster but also flooding the market with low-quality, generic content.
- Google Search Experience Update: Google’s introduction of AI-generated answers in search results (GSSE) has challenged traditional SEO methods, causing concern among SEO experts.
- The Importance of Human Touch: To stand out, it’s crucial to infuse AI-generated content with human experience, opinions, and perspectives, as AI lacks real-world experiences and emotional depth.
- Creating a Topical Map: Use AI to generate a comprehensive list of topics (topical map) for your niche, helping establish your website as an authoritative source.
- Content Quality Over Quantity: While AI can increase content output, the focus should be on enhancing the quality and uniqueness of the content.
- Optimizing for AI-Powered Search Snippets: With Google featuring AI-generated answers, it’s important to optimize content to be chosen as a source for these snippets.
- Leveraging Multi-Question Optimization: One can optimize a single post to rank for multiple answer targets, increasing visibility across various queries.
- Increasing Focus on Video Content: Pivoting to video content, especially on platforms like YouTube, can significantly boost SEO efforts, as video content often ranks well on search engines.
- Utilizing AI for Video SEO: AI tools can assist in finding keyword phrases and optimizing video SEO, enhancing discoverability in search results and recommendations.
- Comprehensive SEO Strategy for 2024: The guide emphasizes the need for a holistic SEO approach that integrates AI technology with human creativity and expertise.
