TLDR: Improve Google rankings by optimizing mobile speed, updating categories, encouraging reviews, and ensuring consistent business information.
This article is a summary of a You Tube video “37 Google Business Tips For Ranking #1 in 2024” by Zanet Design
Key Takeaways:
- React to Insights: Regularly check and react to insights provided by Google to understand what’s working for your profile.
- Mobile Site Speed: Check and optimize your mobile site speed using Google’s tools.
- Natural Keyword Usage: Use keywords naturally in your content, incorporating related terms Google expects.
- Claim Business on Google Maps: Claim your business on Google Maps if it’s not already claimed.
- Category Updates: Regularly update your business categories to reflect the most relevant options available.
- Proximity Importance: Choose your business location wisely as proximity impacts local search rankings.
- Delegate Reviews: Encourage customers to leave positive reviews.
- Customer Service: Maintain excellent customer service to encourage positive reviews and defend against negative ones.
- Claim Knowledge Panel: Claim and optimize your knowledge panel for greater authority.
- Pointy Integration: Use Pointy to keep your product listings up-to-date and visible in searches.
- Separate Local and National SEO: Treat local and national SEO separately to optimize for both.
- Build Location-Specific Pages: Create city or neighborhood pages on your website to target local searches.
- Experience, Expertise, Authority, Trustworthiness (EEAT): Focus on building these qualities to improve rankings.
- Use Videos: Incorporate videos to build trust and improve engagement.
- Internal Linking: Optimize internal linking by understanding how Google indexes your site.
- Reflect Services on Website: Ensure your Google Business services are reflected on your website.
- Optimize Photos: Use high-quality, recent photos of your business, not generic ones.
- Regular Photo Updates: Regularly update photos to keep your profile fresh and engaging.
- Monitor Keywords in Reviews: Pay attention to keywords used in customer reviews to understand how people find you.
- Respond to Reviews: Actively respond to both positive and negative reviews.
- Update Posts Regularly: Keep your Google Business profile updated with regular posts about offers and news.
- Optimize Business Description: Ensure your business description is accurate and optimized with relevant keywords.
- Use Special Offers: Highlight special offers in your Google Business profile.
- Citations Consistency: Maintain consistent NAP (Name, Address, Phone Number) across all platforms.
- Utilize Google My Business Services: Make full use of all the features offered by Google My Business.
- Monitor Competitors: Keep an eye on competitors’ profiles and strategies.
- Encourage User-Generated Content: Encourage customers to upload their photos and reviews.
- Use Google’s New Tools: Stay updated with and utilize new tools and features introduced by Google.
- Optimize for Voice Search: Ensure your content is optimized for voice search queries.
- Use UTM Parameters: Track the effectiveness of your Google My Business links with UTM parameters.
- Implement Structured Data: Use structured data markup to enhance your business information.
- Create FAQ Sections: Add FAQs to address common customer questions directly on your profile.
- Enable Messaging: Use Google’s messaging feature to communicate directly with customers.
- Leverage Google Ads: Complement your organic efforts with Google Ads for better visibility.
- Track Performance: Regularly track and analyze your Google My Business performance metrics.
- Keep Information Updated: Ensure all business information is current and accurate.
- Engage with Local Community: Engage with the local community and participate in local events to enhance your local presence.
