TLDR: Optimize SEO in 2024 by enhancing CTR, upgrading content, internal linking, and addressing backlink gaps. Popular keywords: SEO strategy, increase organic CTR, backlink analysis.
This article is a summary of a You Tube video “6-Step SEO Strategy (That Works in 2024)” by Semrush
Key Takeaways:
- Identify SEO Opportunities: Begin with a complete SEO audit to discover actionable opportunities such as low-hanging fruits (keywords ranking between positions 2 and 15).
- Optimize for Organic CTR: Focus on improving click-through rates (CTR) by testing different title tags and meta descriptions, particularly for pages ranking between positions 2 and 15.
- Upgrade Your Content: Enhance content quality and length to meet or exceed competitors’ standards. Incorporate unique images, videos, and improve overall design to boost SEO value.
- Increase Internal Links: Boost topical authority and improve rankings by creating more internal links to your target pages.
- Identify Clustering Opportunities: For keywords ranking between positions 51 and 100, create dedicated pages for specific keyword phrases to improve their rankings.
- Optimize Site Architecture: Ensure that no pages are more than three clicks away from the homepage to enhance crawlability and indexability. Use tools to analyze and improve internal link structure and site architecture.
- Address Keyword Cannibalization: Avoid having multiple pages targeting the same keyword, as it dilutes SEO efforts and confuses search engines.
- Implement Comprehensive On-Page SEO: Include primary keywords in critical places like the URL, title, H1 tags, and both the opening and closing paragraphs of content.
- Analyze Backlink Gaps: Compare backlink profiles with competitors to identify gaps in domain and page-level backlinks, and strategize to close these gaps.
- Build a Specialized SEO Team: Develop an effective team comprising an SEO strategist, project manager, copywriter, developer, and a virtual assistant to execute SEO strategies efficiently.
