TLDR: Simplify your SEO strategy by focusing on niche expertise, valuing low-volume keywords, creating quality content, utilizing SEO tools wisely, and looking at overall strategy rather than individual keyword performance.
This article is a summary of a You Tube video “7 Years of Organic Keyword Research in 25 Minutes” by Income stream surfers
Key Takeaways:
- Simplicity of Keyword Research: Despite popular belief, keyword research is simpler than it appears and hasn’t changed much since 2016.
- Importance of Niche Expertise: Being knowledgeable about your niche is crucial for identifying relevant keywords and creating valuable content.
- Focus on Low-Volume Keywords: Keywords with even a small number of monthly searches can be valuable and should not be overlooked.
- Content Quality over Quantity: Quality content, especially in sensitive niches like health and finance, should take precedence over simply generating large quantities of content.
- Use of SEO Tools: Utilize tools like Google Adword Keyword Planner for keyword research but avoid over-reliance on expensive SEO tools.
- Analyzing Competitors: Studying competitors’ keywords can provide insights into effective keywords for your niche.
- Strategic Content Creation: Create content that addresses specific topics within your niche and answers common questions.
- Integration of Images: Incorporate high-quality images (using tools like Mid Journey) to enhance content and improve rankings.
- Importance of Google Search Console and Analytics: Use these tools for indexing content and gaining insights into website performance.
- Overall Strategy over Individual Keywords: Focus on the broader strategy and comprehensive content rather than fixating on individual keyword performance.
