TLDR: Master link building by creating stat-focused content that attracts backlinks from journalists and bloggers, leveraging targeted keywords and strategic content structuring.
This article is a summary of a You Tube video “Link Building: How to Get 1,347 Backlinks Every Month” by Brian Dean
Key Takeaways:
- Reverse Outreach Strategy: This involves creating content specifically designed to be found and linked to by bloggers and journalists, rather than just the target audience.
- Content Focus: The content should focus on statistics and facts that are highly relevant and searchable by journalists and bloggers in your niche.
- Examples of Effective Content: Posts on specific topics, like the number of Bitcoin owners or mobile web usage statistics, have successfully attracted backlinks without active outreach efforts.
- Journalist Keywords: Identifying and targeting specific keywords that journalists frequently search for when looking for data or statistics to include in their articles.
- Content Structure: The structure of the content is crucial – it should present the key statistic or fact prominently and early in the article to cater to the needs of journalists.
- Stat-Focused Pages vs. General Content: Pages focused on specific statistics perform better in attracting links compared to generic, broader content.
- Authority and Relevance: Building a site’s authority by becoming the go-to source for specific data in your niche, which then funnels to other important pages on your site.
- Competitor Analysis: Analyzing competitors or adjacent niche sites to identify what types of content and statistics they’re getting links for.
- Link Funneling Strategy: Using the authority and traffic gained from stat pages to boost other relevant pages on your site.
- Continuous Strategy Evolution: The strategy is not static; it involves continuous discovery and targeting of new journalist keywords and adapting to changes in content demand.
