TLDR: Learn to build your brand in 30 days with a step-by-step social media strategy, focusing on audience, unique offers, and continuous engagement
This article is a summary of a You Tube video “Build Your Brand in 30 Days | Best Social Media Marketing Strategy for Entrepreneurs” by Marley Jaxx
Key Takeaways:
- Structured Plan: The course provides a structured 30-day plan, broken into three phases: lead generation, lead nurture, and lead conversion, helping entrepreneurs systematically build their brand.
- Audience Identification: Day one emphasizes identifying and understanding the target audience — knowing their needs, wants, and problems they face.
- Concept of Market Positioning: It introduces the “Red Ocean” and “Blue Ocean” strategy concepts, advocating for finding a “Purple Ocean” where there’s a balance between competition and opportunity.
- Developing Offers: Entrepreneurs are encouraged to create unique offers that present new opportunities to their audience, much like Netflix did with Blockbuster.
- Value Ladder Strategy: The importance of a value ladder is highlighted, where businesses offer multiple levels of products or services, gradually increasing in value and price.
- Brand Identity and Messaging: Building a brand quickly within 30 days focuses on essential elements like logos, branding colors, and clear, effective messaging.
- Social Media Strategy: The strategy involves choosing appropriate platforms for reaching the audience and engaging them with valuable content.
- Email Marketing and Nurturing Leads: The course stresses the importance of nurturing leads through emails and providing continuous value through stories and updates.
- Content Creation: The importance of creating engaging and value-packed content through various formats like videos, live sessions, and stories to build trust and rapport with the audience.
- Sustainable Business Model: Discusses how to maintain a continuous flow of leads and customers to avoid a feast or famine cycle, ensuring long-term business sustainability.
