TLDR: Learn effective digital marketing for beginners by mastering SEO, social media, video, email, and paid ads one at a time to boost traffic.
This article is a summary of a You Tube video “Digital Marketing for Beginners: 7 Strategies That Work” by Ahrefs
Key Takeaways:
- Focus on One Strategy at a Time: Beginners should choose one digital marketing strategy, master it, and then move on to the next.
- Adopt a Content-First Mindset: Prioritize creating valuable content that helps solve potential customers’ problems.
- SEO Blogging: Use keyword research to create blog posts targeting specific problems your audience is searching for.
- Video Content: Invest in YouTube, the second-largest search engine, and create content that answers your audience’s questions.
- Targeted Social Media Marketing: Focus on one social media platform at a time, and choose the platform where your target audience is most active.
- Paid Advertising: Consider audience, budget, and commerciality when planning ad campaigns. Opt for less competitive keywords and platforms when necessary.
- Podcasts: Start your own or get interviewed on existing podcasts to build brand awareness and gain backlinks.
- Email Marketing: Build an email list by attracting traffic and using opt-in forms. Offer valuable content to convert visitors into subscribers.
- Community Engagement: Participate in forums and community boards like Quora and Reddit by sharing useful information rather than directly promoting products.
- Helping Over Selling: Always aim to help your audience with valuable information, which builds trust and can lead to sales indirectly.
