TLDR: Choose broad niches for blogs to allow flexibility and growth, rather than limiting yourself to a small niche based on SEO metrics.
This article is a summary of a You Tube video “Don’t start a niche site… here’s what to do instead…” by Adam Enfroy
Key Takeaways:
- Problems with Traditional Niche Advice: Relying solely on SEO reports, competitive metrics, or personal passion can lead to failure.
- Evolving Niches: Niches evolve over time with new products, technologies, and changing search volumes, making it risky to stick to one small niche.
- Importance of Flexibility: Being able to pivot and adapt is crucial for long-term success in blogging.
- Personal Identity in Blogging: Connecting your blog to your identity increases commitment and reduces the chances of quitting.
- Broader Niche Strategy: Starting with a broad niche allows for flexibility and adaptation as the blog grows.
- Partnership Opportunities: A broader niche allows for more partnership opportunities and diversified revenue streams.
- Revenue Potential: Small niche sites often have limited revenue potential compared to broader niches.
- Leverage and Expertise: Utilize personal leverage and expertise to build authority and credibility in your chosen niche.
- Authority Flywheel: Building authority is a cumulative process that grows over time with consistent effort and quality content.
- Start Broad, then Narrow: Begin with a broad domain name and niche, then narrow down to specific sub-niches based on performance and trends.
