TLDR: Google’s algorithm updates heavily target affiliate marketing, making traditional methods obsolete. Adopting new strategies is essential for success.
This article is a summary of a You Tube video “Google Killed Affiliate Marketing. Do THIS Instead!” by Matt Diggity
Key Takeaways:
- Google’s Stance on Affiliate Marketing: Google has intensified algorithm updates that negatively impact affiliate marketing, making it a less viable business model.
- Product Reviews Updates: Google’s product review updates demand higher standards for affiliate sites, including expert opinions and physical evidence of product usage.
- Core Algorithm Updates: General core updates also affect affiliate sites, targeting various SEO factors like content quality and backlinks.
- High Competition: Many lucrative search terms are dominated by authoritative sites, making it difficult for smaller affiliate sites to rank.
- Topical Authority: Building topical authority by thoroughly covering all aspects of a subject can improve rankings.
- Content Quality: Writing well-researched, comprehensive articles tailored to search intent is crucial for maintaining and improving rankings.
- Balancing Content: A high ratio of monetized content to informational content can lead to traffic drops. Maintaining a balance is essential.
- Link Building: Obtaining high-quality backlinks, especially from authoritative sites, remains critical for SEO success.
- Adaptation: Despite challenges, affiliate marketing on Google is still possible with updated strategies and a willingness to adapt.
- Proactive Measures: Using tools like Keyword Cupid and SEO Minion can help in creating effective content strategies and staying ahead of competitors.
