TLDR: Massive leak of Google’s ranking factors reveals importance of CTR, brand building, freshness, backlinks, and unique, relevant content.
This article is a summary of a You Tube video “Google Ranking Factors (Leaked)” by Nathan Gotch
Key Takeaways:
- CTR Data Analysis: Use Google Search Console to analyze and improve your Click-Through Rate (CTR).
- Chrome User Data: Google tracks user data through Chrome to inform ranking decisions.
- Brand Importance: Building a strong brand is crucial for SEO success.
- Freshness of Content: Regularly update and refresh your content to maintain relevance.
- Backlink Significance: Backlinks are a critical factor in determining domain authority and ranking.
- Unique Content: Create unique content that stands out to rank higher for specific keywords.
- Search Intent Fulfillment: Ensure your content fulfills the specific intent behind user searches.
- Relevance: Build the most relevant pages for targeted queries.
- Engagement Metrics: Use Google Analytics to measure and improve user engagement on your pages.
- NLP Topics: Incorporate NLP topics from competitors to enhance content relevance and uniqueness.
