TLDR: Achieved 37.9% Google traffic boost using programmatic SEO, bypassing traditional content/link building, with tools and templates for easy replication.
This article is a summary of a You Tube video “How I Grew Traffic 37.9% on Google, Without doing SEO” by Matt Diggity
Key Takeaways:
- Programmatic SEO (PSEO) Success: The individual achieved a significant traffic increase (37.9%) by employing programmatic SEO, bypassing traditional SEO tactics of content creation and link building.
- Defining Programmatic SEO: Programmatic SEO involves using automated tools to create landing pages at scale, facilitating the rapid expansion of website content across varied topics or geographic locations.
- Real-World Application: Examples like Realtor.com demonstrate programmatic SEO’s effectiveness in generating thousands of landing pages tailored to specific searches, proving its versatility beyond real estate to include e-commerce and content sites.
- Accessibility and Tools: The strategy is accessible to individuals with minimal technical skills, offering tools and templates for easy replication of the process.
- Client Challenge and Solution: Faced with a client whose website only ranked for its brand name, programmatic SEO was utilized to broaden their digital footprint, creating thousands of pages to target a wider array of keywords.
- Achieving Scale and Authority: Programmatic SEO enables rapid content scale-up, helping websites quickly achieve topical authority and significantly increase their backlink profile.
- Pros and Cons: While programmatic SEO saves time and resources and enhances backlink potential, it requires quality data and may miss opportunities for customized SEO strategies.
- Implementation Steps: The process involves identifying scalable keywords, understanding search intent, sourcing quality data, and leveraging tools like Google Sheets and WP All Import plugin for content creation and website integration.
- Internal Linking and XML Sitemaps: Proper internal linking and sitemap generation are crucial for ensuring that the bulk content generated is effectively indexed and found by search engines.
- Impactful Results: The approach led to a 38% increase in sessions, a surge in keyword rankings (from 0 to 1923 in the top 10), and nearly 800 organic links, including high-value links from Microsoft, GitHub, and Google.
