TLDR: Maximize SEO project success by focusing on cash flow, high ROI niches, purchasing existing websites, comprehensive audits, and strategic content and link building.
This article is a summary of a You Tube video “How I Start Every SEO Project…” by Matt Diggity
Key Takeaways:
- Cash Flow is Key: The primary goal for any SEO project should be generating cash flow as quickly as possible, emphasizing the project as an investment.
- Finding a High ROI Niche: Choose niches that offer high return on investment both in terms of revenue per content and revenue per link, utilizing data from website marketplaces or niche studies.
- Purchasing an Existing Website: To save time and reduce failure risk, consider buying an existing website that’s already indexed but not fully optimized.
- Master Audit for Success: Conduct comprehensive audits including Conversion Rate Optimization (CRO), technical SEO, content quality, and link profile to identify improvement areas.
- Content is Crucial: Focus on becoming a topical authority by covering sub-niches extensively before the next Google core algorithm update, utilizing AI content creation tools for efficiency.
- Link Building Strategies: Differentiate between building trust and authority with high-quality backlinks and utilize tools like HARO or digital PR for effective link acquisition.
- Conversion Rate Optimization (CRO): Optimize website conversions to increase revenue from existing traffic, emphasizing quick access to information and effective call-to-action buttons.
- Technical SEO: Address any technical issues that could be hindering website performance, using tools like Ahrefs or Screaming Frog for site audits.
- Content Quality and Relevance: Ensure content meets Google’s quality guidelines, focusing on user perspective, comparison, and detailed reviews.
- Utilize Tools and Resources: Leverage available tools and resources like Surfer AI for content creation, and consider outsourcing or consulting for specialized tasks like link disavowal or digital PR.