TLDR: Maximize your social media marketing in 2024 by leveraging thumbnails, experimenting with formats, and focusing on value and self-awareness.
This article is a summary of a You Tube video “How To Approach Social Media Marketing in 2024” by GaryVee
Key Takeaways:
- Thumbnail Importance: Thumbnails are crucial for video content, with top creators like Mr. Beast investing significant time and money into them.
- First Seconds Matter: The hook from the thumbnail should be delivered within the first few seconds of the video to retain viewers.
- Attention is Key: Capturing and maintaining attention is vital, whether through video, written word, or audio.
- Self-Awareness: Understanding your strengths and interests is crucial for long-term success and avoiding burnout.
- Value Over Money: Pursuing passion and value for the audience is more sustainable than focusing solely on money.
- Experimentation: Continuously try new formats and platforms to find what works best for your content and audience.
- Opportunities in All Ages: It’s never too late to try new things, and opportunities exist at all stages of life.
- Yes vs. No: Be open to possibilities and say “maybe” more often to explore new opportunities.
- Platform-Specific Strategies: Different platforms require unique approaches; for example, LinkedIn for B2B services and YouTube Shorts for searchability.
- Long-Term Commitment: Success requires hard work, commitment, and enjoying the process to endure challenging times.
