How to Choose and Find the Best Long Tail Keywords

TLDR: Boost website traffic and conversions with long tail keywords; easier to rank, cost-effective, and targets ready-to-buy users.

This article is a summary of a You Tube video “How to Choose and Find the Best Long Tail Keywords” by Semrush

Key Takeaways:

1. Definition and Importance: Long tail keywords are less common, highly specific search queries with lower competition and higher conversion potential.
2. Strategic Advantage: They allow for easier ranking on search engines compared to more generic, highly competitive keywords.
3. Targeted Audience: Long tail keywords attract users closer to a purchase decision, making them more likely to convert.
4. Cost-Effective: These keywords are typically less expensive for advertising purposes, as they are not as heavily targeted by large companies.
5. Tools for Discovery: Utilize tools like SEMrush’s Keyword Magic Tool and Google Ads Keyword Planner to find and analyze potential long tail keywords.
6. Alternative Methods: Free methods like Google autocomplete and “People Also Ask” boxes can also generate valuable long tail keyword ideas.
7. Competitive Analysis: The Keyword Gap tool can help identify keyword opportunities by comparing your keyword profile against competitors’.
8. Content Relevance: It’s crucial that chosen keywords directly address the user’s intent and answer their specific questions.
9. Natural Usage in Content: Keywords should be integrated naturally into content to maintain readability and user engagement.
10. Creative Integration: Adjusting keyword phrasing and placement within titles and content can help incorporate long tail keywords more effectively without compromising content quality.