TLDR: Learn to perform keyword research for a new website using seed keywords, keyword tools, and filtering techniques to identify low-competition and high-value terms.
This article is a summary of a You Tube video “How to Do Keyword Research for a NEW Website” by Ahrefs
Key Takeaways:
- Importance of Seed Keywords: Start keyword research with broad terms related to your niche, known as seed keywords, to generate ideas.
- Use Keyword Research Tools: Utilize tools like Keywords Everywhere and Ahrefs’ Keywords Explorer to find and analyze keywords.
- Google Autosuggest and Related Searches: Use these features to expand your list of relevant keywords.
- Filter Irrelevant Keywords: Use filters to narrow down your keyword list to relevant ones by including and excluding specific terms.
- Types of Keywords: Identify money terms, link-building terms, and low-competition keywords to prioritize.
- Low-Competition Keywords: Focus on keywords with lower competition to rank more easily and build traffic.
- Keyword Difficulty and Search Volume: Use filters to find keywords with at least 500 monthly searches and low keyword difficulty.
- Parent Topic Concept: Understand and utilize the parent topic to target broader terms and rank for multiple related keywords.
- Assess Search Intent: Analyze the top-ranking pages to determine the intent behind keywords and ensure your content matches this intent.
- Evaluate Ranking Difficulty: Check the number of referring domains, domain authority, and topical relevance of competing pages to assess the difficulty of ranking for a keyword.
