TLDR: Boost SEO on a $0 budget by optimizing content, using free tools like Google Analytics, targeting keywords efficiently, and updating regularly.
This article is a summary of a You Tube video “How to Do SEO With $0” by Nathan Gotch
Key Takeaways:
- Start with a Structured Plan: Create a dedicated Google Drive folder for your SEO campaign to organize and manage resources effectively.
- Utilize Free Tools: Make sure Google Analytics 4 and Google Search Console are installed to monitor and optimize site performance.
- Keyword Optimization: Identify and categorize existing keywords (low hanging fruits, existing, clustering opportunities) from Google Search Console to enhance visibility.
- Expand Keyword Database: Regularly update and expand your keyword list by analyzing top-performing URLs to maintain a robust keyword strategy.
- Content Improvement: Continuously update content with new information, visuals, and user-friendly layouts to improve rankings and engagement.
- On-Page SEO Essentials: Ensure basic on-page SEO practices are in place, like including target keywords in URL, title, H1 tag, and the first sentence.
- Leverage Existing Authority: Use internal linking wisely to distribute page authority throughout your site, enhancing the SEO performance of key pages.
- Build Topic Authority: Create new, highly relevant content targeting specific keywords to establish your site as a topic authority.
- Utilize AI and Tools: Employ AI tools like HubSpot for content creation and optimization to streamline the content upgrade process.
- Refresh and Reindex: Regularly update the publish date and re-submit pages for indexing to reflect the most current content in search results.
