TLDR: Leverage organic content and social media tools to market your business for free, focusing on audience engagement and email marketing for sustainable growth.
This article is a summary of a You Tube video “How To Market Your Business On Social Media For Free” by Marley Jaxx
Key Takeaways:
- Start with Organic Content: Building a business online without paying for ads is possible through effective use of organic content.
- Identify Your Audience: Focus your social media efforts where your target audience spends their time (e.g., Facebook, Instagram, YouTube).
- Avoid Buying Followers: Purchasing followers can harm your engagement metrics and credibility.
- Create Valuable Content: Provide content that offers value and positions you as an authority in your niche.
- Leverage Email Marketing: Convert social media followers to email subscribers to build lasting relationships and ensure message delivery.
- Use Social Media Tools: Utilize tools like Hootsuite, ActiveCampaign, ClickFunnels, TubeBuddy, and SEMrush to manage and optimize your social media efforts.
- Understand the Advantages and Disadvantages: Free social media marketing is time-intensive but sustainable; paid advertising can boost growth but has a learning curve and potential risks.
- Monitor Metrics: Track engagement and adjust your strategy based on accurate data.
- Adapt to Platform Changes: Stay updated with platform changes and new social media trends to maintain your competitive edge.
- Develop a Future-Based Cause: Inspire your audience by sharing a vision they want to be a part of, positioning yourself as a leader they trust.
