TLDR: Optimize local SEO with keywords in business names, landing pages, and positive reviews. Ensure your Google Business profile is complete and verified.
This article is a summary of a You Tube video “How to Outrank 99% of Local Businesses on Google (SEO Tier List)” by Wes McDowell
Key Takeaways:
- Business Name Keywords: Incorporating keywords related to your services in your Google Business profile name can boost your ranking, though it must reflect your actual business name to avoid penalties.
- Landing Page Title Keywords: Essential to include service-related keywords in the meta title of your homepage, which links to your Google Business profile.
- Positive Google Reviews: Actively encourage high star ratings from customers as these significantly impact your local SEO.
- Quantity and Quality of Reviews: Both the number of reviews and the average rating are important, with a slight emphasis on quality.
- Physical Location Proximity: Being close to the city center where you’re trying to rank can be advantageous but isn’t always controllable.
- Service Pages on Website: Having individual pages for each service offered improves both map and organic rankings.
- Keywords on Landing Page Headings: Including keywords in headline tags (H1, H2) on your landing page is beneficial for SEO.
- Complete and Verified Business Profile: A fully filled and verified Google Business profile is crucial for ranking well.
- City Name in Website Content: Regularly include the city name throughout your website to align with local search queries.
- Internal Linking Strategy: Prioritize linking to your main landing page from other pages on your site to enhance its importance for SEO.
