TLDR: Starting and growing a successful blog involves strong positioning, creating power posts, professional design, building an email list, and engaging with your audience.
This article is a summary of a You Tube video “How to Start (And Grow) a Blog” by Brian Dean
Key Takeaways:
- Nail Your Blog’s Positioning: Clearly define what makes your blog unique to stand out from the competition.
- Publish a Power Post: Create highly valuable content that puts your blog on the map and attracts readers.
- Step Up Your Design: A professional design is crucial as it impacts visitors’ first impressions more than content.
- Write an Origin Story: Share your blog’s backstory to connect with readers and differentiate from competitors.
- Execute a Post-Promotion Plan: Spend significant time promoting your content through strategies like pre-outreach and email sharing.
- Build Your Email List: An engaged email list is vital for promoting new content, products, or announcements.
- Convert Homepage to a Landing Page: Design your homepage to encourage email subscriptions rather than displaying a blog feed.
- Create a Lead Magnet: Offer valuable content in exchange for email subscriptions to grow your list.
- Reply to Comments: Engage with your audience by replying to comments to build a community around your blog.
- Form a Blog Alliance: Connect with other bloggers to share tips and support each other in growing your blogs.
