TLDR: Boost website traffic with proven content marketing, social media, SEO, and digital PR strategies despite recent digital marketing changes.
This article is a summary of a You Tube video “How to Triple Your Website Traffic” by Exposure Ninja
Key Takeaways:
- Impact of Recent Changes: Digital marketing has been affected by privacy changes, GDPR, and increased online competition due to lockdowns.
- Traffic Strategy Categories: Effective traffic strategies are divided into four buckets: content marketing, social media, search, and digital PR.
- Understanding Target Audience: It’s crucial to know how your target customers find your products—either through search or interruption/impulse channels.
- Blogging Importance: Blogging remains a powerful tool for driving traffic by addressing the audience’s problems and needs with quality content.
- Video Content: Videos, especially on platforms like YouTube, are essential for engagement and relationship building.
- SEO Fundamentals: SEO is critical for visibility. High-quality content, effective use of page titles, and meta descriptions are key.
- Social Media Engagement: Successful social media content should entertain, inform, and educate, aligning with the audience’s interests.
- Effective PPC Campaigns: Google Ads require high-quality landing pages and compelling offers to be competitive and cost-effective.
- Digital PR: Both outbound (pitching to publications) and inbound (responding to journalist requests) strategies are essential for digital PR success.
- Constant Adaptation: Businesses must continuously adapt their strategies to stay relevant and effective in the evolving digital marketing landscape.
