TLDR: Discover 6 secret hacks to maximize Google Keyword Planner’s potential, including unlocking exact search volumes, stealing competitor keywords, and targeting location data.
This article is a summary of a You Tube video “How to Use Google Keyword Planner: 6 Hacks Most SEOs Don’t Know Exist” by Ahrefs
Key Takeaways:
- Limited Data for Non-Advertisers: Google restricted detailed keyword data for non-advertisers in 2016, but there are ways to bypass these limitations.
- Setting Up Keyword Planner: Create a free account on Google Ads, skip the guided setup, and access Keyword Planner to start using its features.
- Unlock Exact Search Volumes: Use the “find keywords” feature, add seed keywords, select “exact match,” and adjust the maximum CPC value to see estimated impressions as a proxy for search volume.
- Steal Competitor Keywords: Generate keyword ideas by entering a competitor’s URL or domain in Keyword Planner, filtering out branded queries for more relevant keywords.
- Evaluate Keyword Bids: High suggested bids indicate keywords with commercial intent. Compare low and high bid ranges to identify valuable keywords.
- Targeted Locational Data: Adjust location settings to see keyword data for specific cities or regions, useful for local businesses or targeting specific markets.
- Global/National Insights: Use the “Plan Overview” to find out which countries or regions need your products/services, and drill down to specific locations for detailed insights.
- Device-Specific Optimization: Analyze keyword data based on device usage to tailor your content for mobile or desktop users, ensuring it meets their needs effectively.
- Mobile Optimization Tips: Ensure mobile-friendly content by using readable fonts and appropriately scaled images to enhance the user experience on smaller screens.
- Using Keyword Planner with SEO Tools: While Keyword Planner is useful, tools like Ahrefs provide more accurate data and additional features for comprehensive keyword research.
