TLDR: Use Google Trends for market research to find trending products, keywords, and content ideas, optimizing your content strategy effectively.
This article is a summary of a You Tube video “How To Use Google Trends To Find Products, Keywords, Content Ideas & More” by Miles Beckler
Key Takeaways:
- Versatile Tool: Google Trends is a powerful, free tool for understanding current global search trends, aiding in product, keyword, and content ideas.
- Access Trending Topics: The “Trending Now” feature shows the most searched phrases and topics in real-time, useful for newsletters and breaking news content.
- Keyword and Topic Searches: By entering a keyword or topic, you can get data on its search interest over time, comparing search terms to understand trends better.
- Geographical Insights: Google Trends provides data on where interest in a topic is highest, offering valuable insights for targeted marketing.
- Related Topics and Queries: It highlights related topics and queries, helping to refine niches and generate ideas for products, blog posts, and videos.
- Comparative Analysis: Users can compare different keywords or topics to see relative popularity, aiding in strategic decision-making for content and product development.
- Trend Over Time: The tool displays interest over time, showing the rise and fall of trends, crucial for long-term content planning.
- Niche Marketing: By focusing on breakout topics within a niche, such as “raw veganism” for vegan diet, marketers can develop targeted products and content.
- Competitive Insights: Comparing market interest in different cryptocurrencies or diet trends helps in portfolio management and aligning with popular interests.
- Content Creation Strategy: By identifying trending topics and popular influencers, marketers can create relevant content that resonates with their audience and partners.
