How to Use Internal Links to Rank Higher in Google

TLDR: Maximize SEO with internal links by structuring your site, creating content hubs, and leveraging tools to find linking opportunities.

This article is a summary of a You Tube video “How to Use Internal Links to Rank Higher in Google” by Ahrefs

Key Takeaways:

1. Internal Linking Importance: Internal linking is a highly effective and underrated SEO strategy that is free and guaranteed to work.
2. Definition: Internal links are links from one page to another within the same website, aiding in SEO.
3. Crawlability: Internal links help search engines discover and index new pages.
4. PageRank Distribution: Internal links pass PageRank, enhancing the authority of linked pages.
5. Relevance and Context: Search engines use internal links to understand page content through anchor text and surrounding text.
6. Site Structure: Creating a logical site hierarchy, similar to a mindmap, helps search engines understand page relationships.
7. Content Hubs: Building content hubs by interlinking related pages on a topic boosts relevance and authority.
8. Finding Link Opportunities: Use Google’s “site” search operator and Ahrefs’ Link Opportunities report to identify internal linking possibilities.
9. Power Pages: Identify high-authority pages on your site using tools like Ahrefs and link to relevant pages from them.
10. Best Practices: Avoid forcing internal links from irrelevant pages and do not overdo internal linking.