TLDR: Top SEOs at Matt Diggity’s conference reveal 2024 strategies: diversified SEO, AI integration, and adaptive monetization to survive Google’s evolving landscape.
This article is a summary of a You Tube video “I Asked The Top SEO’s How To Survive In 2024” by Jaume Ros
Key Takeaways:
- SGE Introduction: Google is expected to release SGE in 2024, potentially replacing featured snippets and impacting search result layouts significantly.
- Diversified SEO Focus: Many SEOs are shifting focus from Google to other platforms like Amazon and YouTube due to better ROI and less competition.
- Increased Use of AI: SEOs are integrating AI for various tasks, including content creation, link building, and user engagement.
- Monetization Adaptation: With anticipated lower traffic, SEOs are evolving their monetization strategies to include services, products, and info products to increase revenue per visitor.
- PR and Natural Links: There is a growing trend towards using PR for link building to acquire natural, high-quality links.
- Content Update and CRO: Regular content updates and improving conversion rate optimization (CRO) are crucial for maintaining and enhancing site performance.
- Brand Building: Establishing a brand is essential for new websites, with activities beyond just SEO, such as covering news and engaging on social media.
- Diversifying Traffic Sources: SEOs are leveraging multiple traffic sources like paid ads, TikTok, and social media to reduce dependency on Google.
- Expertise in Content: Emphasizing content with genuine expertise, using creative ways to reflect this in AI-generated content, is becoming more important.
- Algorithm Adaptability: Staying adaptable to algorithm changes is vital, with SEOs preparing for updates by monitoring link quality and other factors.
