TLDR: Discover the omnipresent content strategy for Facebook ads, a proven method to build trust and boost conversions effectively over time.
This article is a summary of a You Tube video “I Found A BETTER Way To Advertise On Facebook” by Ben Heath
Key Takeaways:
- Introduction to a Better Method: The video introduces a more effective way to promote content on Facebook, emphasizing the importance of generating interest and excitement.
- Omnipresent Content Strategy: The secret strategy, called the omnipresent content strategy, has proven results and has been used to turn the creator’s brand into a multi-seven-figure business.
- Traditional Approach vs. Omnipresent Strategy: Most people run direct sales or traffic campaigns, which lack trust-building, a crucial factor in customer decision-making.
- Importance of Trust: Building trust with the audience allows for higher prices and better engagement. The omnipresent strategy is designed to build and maintain this trust.
- Campaign Creation Process: Detailed instructions on setting up a Facebook ad campaign using the omnipresent content strategy, focusing on selecting the right campaign objectives and budget settings.
- Targeting Warm Audiences: The strategy is most effective when targeting warm audiences, such as people on your email list, ensuring the audience size is between 50,000 to 100,000 people.
- Ad Set Structure: The campaign involves creating 12 ad sets, each with one ad, and running them on a rolling basis to avoid ad fatigue and maintain audience interest.
- Ad Content Types: The ads should provide value and not directly sell. Examples include video content, blog post links, and testimonial ads to demonstrate product/service benefits.
- Long-Term Strategy: The omnipresent content campaign requires a long-term commitment, ideally running for six months or more to see significant results.
- Cost Efficiency and ROI: This strategy is cost-effective, potentially spending less than conversion-based campaigns while delivering a higher return on ad spend over time. It works best alongside traditional conversion campaigns.
