TLDR: Effective 2024 SEO strategies: Simplify website design, focus on key SEO basics, strategic keyword placement, optimize money pages first, and invest in quality backlinks.
This article is a summary of a You Tube video “I Tried 100 SEO Strategies, Here’s What’s Working RIGHT NOW In 2024” by Kai Cromwell
Key Takeaways:
- Simplicity in Website Design: Opt for simple and efficient site architecture rather than complex designs. Use readable content, consistent color schemes, and basic themes.
- Moderation in Technical SEO: Achieving average technical SEO is sufficient. Focus on fixing basic issues like broken links and duplicate content rather than obsessing over perfect scores from SEO tools.
- Strategic Keyword Research: Start keyword research from the bottom of the funnel (product and service pages) and work upwards to the middle and top of the funnel, focusing on customer intent and search volume.
- Content Structuring: Align your content creation with keyword research, starting from high-priority bottom-funnel pages to top-funnel content, ensuring all money pages are optimized first.
- Content Clusters: Organize your content into clusters around central topics to build topical authority quickly and efficiently before moving on to the next cluster.
- Optimization of Money Pages: Prioritize the optimization of money pages by ensuring keywords are properly placed in titles, descriptions, and throughout the content.
- Quality Over Quantity in Blogging: Focus on creating fewer, high-quality blog posts that are competitive rather than producing a high volume of lower-quality posts.
- Internal Linking: Implement extensive internal linking strategies within content clusters to enhance site structure and SEO value.
- Investment in Backlinks: Allocate budget for buying quality backlinks as it’s a more scalable strategy for link building compared to traditional methods like link exchanges.
- Diverse Backlink Types: Build a variety of backlinks such as guest posts, PR syndications, and tiered links to strengthen your overall link profile.
