TLDR: Ambitious blogging strategy boosts traffic 472% through SEO, content overhaul, site redesign, and process optimization. Major gains from organic search and professional presentation.
This article is a summary of a You Tube video “I Tried Publishing 1,000 Blog Posts in 12 Months…Then This Happened…” by Niche Pursuits
Key Takeaways:
- Goal-Setting: The author set an ambitious goal of publishing 1,000 blog posts in a year to revitalize stagnant traffic on their decade-old blog, nichpursuits.com.
- Traffic Growth: The blog experienced a significant increase in daily visitors, from 2-3,000 to up to 22,000, resulting in a 472% growth in a year.
- SEO Success: The majority of the traffic growth was attributed to improved SEO, with organic search contributing to about 75% of the traffic.
- Content Strategy: Despite falling short of the 1,000-post goal (878 posts published), the strategy led to massive traffic growth.
- Cleaning Old Content: The author removed or redirected underperforming content, deleting over 100 articles and fixing broken links.
- Site Restructuring: Categories were reorganized, and an internal link audit was conducted to enhance site structure.
- Topical Coverage Analysis: Gaps in content were identified and filled, ensuring comprehensive coverage of relevant topics in various niches.
- Website Redesign: The site underwent a complete redesign to appear more professional, mobile-friendly, and to improve core web vitals.
- Standardizing Publishing Processes: A team of over 20 authors and editors was managed using detailed SOPs, Trello boards, and tools like Link Whisper.
- Monetization and Revenue: Traffic growth led to increased visibility for the author’s software products and business partnerships, supplementing income from sponsorships and affiliate commissions.
