TLDR: March 2024 Google update targets spam and poor user experiences; emphasizes unique content, ethical SEO, and quality links.
This article is a summary of a You Tube video “Important Change to SEO (New Google Algorithm Update)” by Nathan Gotch
Key Takeaways:
- Google’s Core and Spam Updates: Google’s March 2024 updates are significantly impacting SEO strategies, focusing heavily on spam and user experience.
- Content Management System (CMS) Analysis: While the choice of CMS isn’t a direct ranking factor, the efficacy of different CMSs in SEO performance was analyzed to determine their impact indirectly.
- Unique and Original Content: Emphasis on the uniqueness of content, even AI-generated, to ensure it stands out and isn’t duplicated elsewhere.
- User Experience: Poor user experiences, especially those cluttered with ads or difficult navigation, are being targeted by the new updates.
- Content with Intent: Successful SEO now requires content that not only ranks but serves a business purpose, attracting relevant traffic that converts.
- Ethical SEO Techniques: Discussion of ethical practices in SEO, like avoiding shortcut strategies that might lead to penalties.
- Impact of Visual Content: Misrepresentations in visual content, like incorrect images, are problematic and could affect trustworthiness and ranking.
- High-Quality Links and Content: The importance of generating high-quality content that naturally earns backlinks rather than relying on artificial strategies.
- Manual Penalties and Reviews: Insights into how Google’s manual reviewers operate and the severity of penalties for sites violating guidelines.
- Investment in Quality SEO Training: Highlighting the benefits of advanced SEO training and expert consultations to stay competitive and relevant in search rankings.
