TLDR: Optimize local SEO by creating location-based service pages, tuning your GBP, and using citations and backlinks to boost calls, leads, and sales.
This article is a summary of a You Tube video “Local SEO 2024: How To Get More Local Business Calls” by CHRIS PALMER SEO
Key Takeaways:
- Mindset Shift: Start with the end goal in mind for local SEO campaigns.
- Visualization Tool: Use free tools like Calc Maps to visualize your target area.
- Service List: Create a comprehensive list of services you provide.
- Location-Based Pages: Build location-based service pages for each target area.
- Optimize GBP: Tune your Google Business Profile for each location and service.
- Citations: Create unique citations for each location-based service page.
- Press Releases: Issue press releases targeting location-based services.
- Backlinks: Acquire authoritative backlinks for location-based service pages.
- Internal Links: Internally link to location-based service pages on your site.
- Continuous Expansion: Gradually expand your target area by adding new pages and services.
