TLDR: Learn SEO fast by understanding basics, focusing on keywords, content, technical aspects, and practical implementation with a just-in-time learning approach.
This article is a summary of a You Tube video “How to Learn SEO Fast (The RIGHT Way)” by Nathan Gotch
Key Takeaways:
- Base SEO Knowledge: Understanding basic SEO terminology and concepts is crucial to diagnose and improve SEO performance.
- Crawling, Indexing, and Ranking: These are foundational to SEO. Tools like Chrome extensions and Google Search Console are recommended for monitoring website crawlability and indexability.
- Keywords and Search Intent: Effective keyword research revolves around understanding search intent to ensure the content matches what searchers are looking for.
- Technical SEO: Focus on page loading speed and site architecture. Utilize tools like Google Web Dev, GTMetrix, and Screaming Frog for analysis.
- Content Strategy: Divide content into keyword-focused and non-keyword-focused (like link bait). Unique, high-quality content is key to standing out and attracting backlinks.
- On-Page SEO: Basic keyword placement in URL, title, meta description, H1, and body text is essential. Advanced strategies include optimizing for natural language processing (NLP).
- Local SEO Optimization: For local businesses, securing a Google Business Profile, garnering reviews, and ensuring consistent NAPW (Name, Address, Phone, Website) information is critical.
- Link Building: Backlinks are crucial for SEO success. Focus on creating valuable content or tools that naturally attract backlinks.
- Just in Time Learning: Adopt a practical, hands-on approach by starting a test project and learning as you encounter challenges.
- Active Implementation: Spend more time doing and implementing SEO strategies rather than just studying them.
