TLDR: Enhance SEO by splintering content, optimizing existing pages, leveraging real experiences, and strategic internal linking.
This article is a summary of a You Tube video “My Favorite SEO Techniques (That Work)” by
Nathan Gotch
Key Takeaways:
- Splinter Your Content: Improve rankings by creating dedicated pages for topics currently ranked between 51-100, then interlink them.
- Experience as Content Quality: Emphasize firsthand experience in your content, aligning with Google’s EAT principles.
- Optimize Existing SEO Content: Enhance content ranking between positions 2-15 by identifying and filling topic gaps.
- Experience Curating: Leverage others’ experiences by curating reviews and insights to enrich content.
- Effort and Originality: Invest in creating detailed, original content, making it hard to replicate and more likely to attract backlinks.
- Homepage Link Strategy: Utilize homepage links effectively to distribute link equity across your site.
- Reverse Silo Technique: Drive links to a high-quality content page, which then enhances the SEO of transactional pages.
- Data-driven Content: Create content with linkbait elements that are proven to attract links.
- User-Generated Content Utilization: Use content from actual users to boost authenticity and engagement.
- Internal Linking for SEO: Focus on a strategic internal linking structure to enhance page rankings and site navigation.