TLDR: Maximize your 2024 SEO with targeted keywords, content depth, technical optimization, strategic keyword placement, and multimedia use. Key tools: Rankability and Google Analytics.
This article is a summary of a You Tube video “New On-Page SEO Checklist (for 2024)” by Nathan Gotch
Key Takeaways:
- Keyword Targeting: Focus on targeting specific keywords with reasonable search volume and low competition, such as “does Google penalize AI content”.
- Content Quality: Ensure the content is high-quality, original, helpful, and up-to-date, but also needs depth and detailed analysis to improve performance.
- Preliminary Checks: Confirm the page is indexed by Google, meets the age requirement (older than 60 days), and is built to satisfy the keyword’s intent.
- Word Count and Relevance: Although word count is not a ranking factor by itself, sufficient length allows for adding more relevant content, which enhances the page’s SEO potential.
- Technical Aspects: Address technical issues like page speed, especially on mobile devices, and ensure the page is free from excessive grammar and spelling issues.
- Content Optimization Tools: Utilize tools like Rankability to determine optimal word count and identify missing topics relevant to the keyword.
- Keyword Placement: Place the main keyword strategically within the content, particularly in headings and early in the content to optimize for featured snippets.
- Link Strategy: Include both internal and external links that are relevant and enhance the user’s understanding of the topic. Make sure links are visually distinct within the content.
- Multimedia Elements: Use unique and original images and videos to improve engagement and differentiate from competitors.
- Author Credibility and Engagement Metrics: Establish author credibility and track user engagement metrics like clicks, dwell time, and page interactions to gauge content effectiveness.
