TLDR: Create valuable, free tools relevant to your niche, organize them into a tool hub, and strategically earn backlinks to drive organic growth and make Google love your site. Keywords: SEO, free tools, organic growth, backlinks.
This article is a summary of a You Tube video “SEOs: Do this to make Google’s algorithm love you” by Ahrefs
Key Takeaways:
- Create Free Tools: Offering free, valuable tools on your site can significantly attract Google’s algorithm by providing useful resources that organically generate backlinks.
- Choose Tools Wisely: Select tool ideas that are both in high demand and relevant to your business to ensure effectiveness and alignment with your audience’s interests.
- Use Keyword Research: Employ keyword research tools to identify in-demand tool ideas within your niche, focusing on keywords like “calculator,” “generator,” and “estimator” to find relevant opportunities.
- Plan a Tool Hub: Organize your tools into a coherent hub with interconnected tools, enhancing user experience and SEO performance through structured, reciprocal internal linking.
- Leverage AI for Development: Utilize AI tools like ChatGPT to create simple tools without needing coding knowledge or significant financial investment.
- Improve Existing Tools: Innovate on existing tools rather than creating duplicates to stand out and provide additional value to users.
- Focus on Design and Copy: Enhance your tools with attractive design and compelling copy to improve user engagement and SEO performance.
- Understand the Importance of Links: Recognize that backlinks are crucial for ranking individual pages, and a successful strategy requires earning backlinks to each tool within your hub.
- Use Internal Linking Strategically: Utilize internal linking within your tool hub to distribute link value and authority, boosting the overall SEO performance of the hub.
- Continuous Growth through Quality: High-ranking free tools will naturally attract more backlinks over time, signaling to Google the high value of your site and leading to sustained organic growth.
