TLDR: Local SEO strategy increased organic conversions by 147%, top keywords by 10, and calls by 50% in nine months for a personal injury law firm.
This article is a summary of a You Tube video “STEAL this LOCAL SEO Strategy” by Exposure Ninja
Key Takeaways:
- Dramatic Results: The campaign led to a 147% increase in organic conversions, 10 new top position keywords, and a 50% increase in inbound calls within nine months.
- Competitiveness: The business operates in a highly competitive market with competitors spending $373 per click on PPC for top keywords.
- Initial Situation: The client had two offices with the larger city’s office struggling due to low visibility and irrelevant leads.
- Target Audience and Keywords: Identifying the target audience’s geographic location and conducting thorough keyword research were crucial steps.
- Keyword Mapping: Keywords were mapped to specific pages to optimize for relevance and avoid overcrowding a single page with too many keywords.
- Content Expansion: Pages were expanded from 300 to 1200 words, adding detailed and authoritative content to build trust and improve rankings.
- Personalization: Emphasizing the personal credentials and background of the firm’s head, such as being an army veteran and a chiropractor, increased credibility.
- Local SEO Techniques: Using local directories, targeted outreach, and creating share-worthy content helped in building valuable local links.
- Interactive Tools: Developing tools like a Personal Injury Calculator enhanced user engagement and served as lead capture devices.
- Continuous Improvement: The campaign’s success is ongoing, with plans to further increase traffic and open more local offices.
