TLDR: Windows’ market share declines amid PC market drop, struggles in tech adaptation, with focus on AI and ARM chips for recovery.
This article is a summary of a You Tube video “The Slow Death of Windows” by TechAltar
Key Takeaways:
- Declining Market Share: Windows has experienced a steady decline in market share over 15 years, from 95% to just above 60%.
- Rise of Competitors: macOS has stabilized at over 20% market share, while Chrome OS and desktop Linux each exceed 3%.
- Consumer Preference Shift in the US: In less price-sensitive markets like the US, consumer preference has significantly shifted towards Apple, with over 30% using Macs.
- PC Market Decline: The PC market has been declining since 2011, apart from a temporary spike during the pandemic-driven work-from-home boom.
- Challenges in Adapting to New Technologies: Microsoft’s attempts to reinvent Windows in response to emerging technologies (like tablets, VR, mixed reality) have often failed, causing disruptions and legacy issues.
- The “Original Sin” of Windows 8: Windows 8 is highlighted as a major misstep, starting a cycle of Microsoft trying and failing to overhaul Windows for new tech trends.
- Failure to Compete with New Categories: Microsoft has struggled to effectively compete in new hardware categories, including tablets, VR, and foldables.
- Windows 11 Breaks the Cycle: Unlike previous versions, Windows 11 focuses on refining the core PC experience rather than introducing new computing paradigms.
- Challenge of ARM Chips and AI: The rise of ARM-based chips, especially Apple’s M series, and AI are seen as critical areas where Windows needs to compete.
- Microsoft’s Strength in AI: Microsoft is well-positioned in AI, being a major shareholder in OpenAI and integrating AI applications into its products.
