TLDR: Shift from perfection to production in SEO; focus on content quantity, start broad, build topical authority, simplify, and just start.
This article is a summary of a You Tube video “*THIS* is the Difference between Expert and Beginner SEO” by Matt Diggity
Key Takeaways:
- Perfectionism Slows Progress: Trying to make SEO work perfect can drastically slow down output and hinder progress.
- Content Quantity vs. Quality: A good piece of content might get slightly fewer SEO points than a perfect one, but producing more content can lead to better overall SEO performance.
- Niche Selection: Starting with a macro niche allows for flexibility and growth into an authority site, reducing the paralysis by analysis often seen in niche selection.
- Topical Authority: Establishing authority on a wide range of topics within your niche is crucial for SEO success, requiring fast and extensive content production.
- Content Optimization Overkill: Obsessing over perfect scores on content optimization tools or exceeding competitors’ content length isn’t always necessary.
- Website Architecture: Overcomplicating site structure can be detrimental. Simplicity and relevance in linking are key as your site grows.
- Link Building Analysis Paralysis: Excessive vetting of potential link sources can waste time. Focusing on a few key metrics for initial filtering is more efficient.
- Getting Started is Crucial: Overthinking and seeking perfection in every aspect of SEO can prevent beginners from even starting their SEO journey.
- Learning by Doing: The best way to master SEO is to start practicing and learning from experience rather than trying to understand every concept beforehand.
- The Affiliate Lab Course: The course is structured to sequentially guide learners through practical steps of SEO, emphasizing learning by doing.
