TLDR: Crack LinkedIn’s algorithm by focusing on relevancy, expertise, and engagement for higher visibility and better engagement.
This article is a summary of a You Tube video “This Will Transform Your LinkedIn Marketing Strategy | LinkedIn Marketing Tips 2024” by Laurie Wang
Key Takeaways:
- Algorithm Focus: LinkedIn’s algorithm prioritizes relevancy, expertise, and engagement to determine content visibility.
- Reaching New Audiences: Engaging with profile visitors and relevant audiences can help reach people who don’t follow you.
- Content Relevance: Posts should be relevant to the target audience to increase engagement.
- Expertise Showcase: Highlighting expertise and knowledge in posts is crucial for better visibility.
- Engagement Importance: Meaningful comments and interactions are key to boosting engagement and algorithm favorability.
- Creator Mode: Switching to LinkedIn’s creator mode can help push content to a broader audience.
- Strategic Timing: Posting content at peak times, such as early mornings, can increase visibility.
- Repurposing Content: Testing content on other platforms like X (formerly Twitter) and repurposing successful posts for LinkedIn can be effective.
- Use of CTAs: Including calls to action in posts encourages meaningful engagement and comments.
- Hashtag Usage: Limiting hashtags to 3-5 per post prevents algorithm penalties and maintains a professional appearance.
