TLDR: Master SEO with 3 keys: Write for search engines, nail search intent, and build topical authority. Backlinks still crucial.
This article is a summary of a You Tube video “How I Win at Google SEO by Focusing on Only 3 Things…” by Matt Diggity
Key Takeaways:
- Overcomplication of SEO: Most SEO guidance overcomplicates the process, focusing on numerous minor factors.
- Google’s Perspective on Content: High-quality content is rewarded by Google regardless of how it’s produced.
- Differing Opinions on SEO: There are many conflicting opinions in the SEO field.
- 80/20 SEO Strategy: The video discusses the most effective and essential strategies in current SEO.
- Writing for Search Engines: Prioritize writing content that appeals to search engine algorithms to drive traffic.
- Understanding Search Intent: It’s crucial to align your content with the search intent of your target keywords.
- Reverse Engineering Competitors: Analyze top-ranking articles for structure, length, and keywords to optimize your content.
- Topical Authority: Establishing topical authority in a specific area improves ranking for related keywords.
- Content Structure and Length: Mimic the structure and word count of successful competitors.
- Backlinks Importance: Backlinks remain a key factor in ranking, signaling content quality and relevance to Google.