TLDR: Master SEO with the merger technique, AI-driven content opportunities, reverse silo strategy, and resolving keyword cannibalization for improved ranking and authority.
This article is a summary of a You Tube video “5 SEO Techniques (That Work 99% of the Time)” by Nathan Gotch
Key Takeaways:
- Merger Technique: Involves merging a relevant dead business into your site using 301 redirects, boosting site authority and aiding in ranking for key terms.
- Finding Opportunities: Use tools like SpamZilla to identify potential domains, focusing on relevance and domain history.
- Domain Vetting: Prioritize domains with natural link profiles, avoiding ones with artificial or spammy backlinks.
- Anchor Text and Link Profile Review: Look for unoptimized anchor texts and authoritative backlinks in the domain’s link profile.
- Domain History Scrutiny: Ensure the domain hasn’t been used for spam or SEO manipulation in the past.
- Domain Indexing: Check if the domain is indexed in Google; if not, investigate further for potential issues.
- Executing the Merger: Set up dedicated hosting, map old URLs to new ones, and if necessary, create content to match the incoming links.
- AI for Untapped SEO Content Opportunities: Utilize AI tools like ChatGPT to identify keywords with ranking potential but poor optimization.
- Reverse Silo Technique: Drive backlinks to content assets and distribute link equity to other important but less link-worthy pages.
- Fixing Keyword Cannibalization: Identify and resolve issues where multiple pages target the same keyword, to prevent confusion in Google rankings.
