TLDR: During recessions, SEO budgets are cut despite high ROI. Maintaining SEO efforts is crucial for long-term success, as search usage and Google’s growth show resilience.
This article is a summary of a You Tube video “How I “What Happens to SEO in a Recession (and How to Prepare)?” by Ahrefs
Key Takeaways:
- Recessions impact economies by causing declines in GDP, leading to lower spending, production, and consumption.
- SEO and digital marketing industries are affected by economic downturns, with businesses in certain industries facing more significant challenges.
- A recession’s definition involves a country’s economy experiencing a continuous decline in GDP over two consecutive quarters.
- Marketing budgets, including SEO, are usually among the first to be cut during economic downturns.
- SEO offers a high ROI, making it a critical strategy for businesses aiming to maintain lead generation and customer acquisition during recessions.
- The long-term nature of SEO means results take time to materialize, which can lead to premature budget cuts.
- Consumer behavior shifts towards cost-saving, increasing reliance on search engines for information and solutions.
- Google’s financial growth during past recessions indicates the enduring value and growth of search engine usage.
- Halting SEO efforts during a recession can result in losing ground to competitors and missing out on building authority and market share.
- Preparation before a recession involves diversifying marketing strategies and client bases to mitigate risks.
