{"id":5104,"date":"2024-01-25T10:00:35","date_gmt":"2024-01-25T03:00:35","guid":{"rendered":"https:\/\/wam.vn\/en\/?p=5104"},"modified":"2024-01-25T10:00:35","modified_gmt":"2024-01-25T03:00:35","slug":"link-building-is-worthless-do-this-instead","status":"publish","type":"post","link":"https:\/\/wam.vn\/en\/link-building-is-worthless-do-this-instead\/","title":{"rendered":"Link Building is Worthless. Do This Instead"},"content":{"rendered":"<p><em><strong>TLDR<\/strong>: Stop link building; focus on quality content for natural backlinks and industry outreach for SEO success. Content is king, not forced links.<\/em><\/p>\n<p>This article is a summary of a You Tube video &#8220;Link Building is Worthless. Do This Instead&#8221; by Income School<br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/9-tu3BSCIe4?si=vLC7Nam0pYh-ga5i\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Key Takeaways:<\/h3>\n<ol>\n<li><strong>Link Building Misconception<\/strong>: The video challenges the traditional SEO practice of link building, stating it&#8217;s a waste of time, effort, and money.<\/li>\n<li><strong>Backlinks Are Valuable, But&#8230;<\/strong>: While backlinks are important for SEO as they act like votes for content quality, actively building them is unnecessary.<\/li>\n<li><strong>Natural Backlinking Example<\/strong>: The speaker uses their website, cookforfolks.com, as an example of how over 400 backlinks were organically acquired without any active link building efforts.<\/li>\n<li><strong>Quality of Links Matters<\/strong>: High-quality, do-follow links often come from unique, hard-to-replicate content that others naturally cite and link to.<\/li>\n<li><strong>Misconceptions in the SEO Community<\/strong>: There&#8217;s a highlighted misconception in the SEO community about the absolute necessity of backlinks for good ranking.<\/li>\n<li><strong>Google\u2019s Stance on Link Building<\/strong>: Google&#8217;s guidelines discourage manipulative link schemes and emphasize the importance of content quality over backlinks.<\/li>\n<li><strong>Industry Outreach vs. Link Building<\/strong>: The speaker advocates for industry outreach for building relationships and authority in the industry, which is different from link building with the sole intent of gaining links.<\/li>\n<li><strong>Utilizing Podcasts for Outreach<\/strong>: Being interviewed on podcasts is suggested as an effective way of doing industry outreach, naturally leading to authoritative links.<\/li>\n<li><strong>Content First Approach<\/strong>: High-quality content naturally attracts backlinks and is crucial for gaining authority and recognition in your industry.<\/li>\n<li><strong>The Danger of Over-Emphasizing Backlinks<\/strong>: Focusing too much on backlinks can be detrimental, as it might neglect the creation of valuable content that naturally earns recognition and links.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Stop link building; focus on quality content for natural backlinks and industry outreach for SEO success. Content is king, not forced links.<\/p>\n","protected":false},"author":3,"featured_media":5105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-5104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-41","description-off"],"_links":{"self":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts\/5104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/comments?post=5104"}],"version-history":[{"count":1,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts\/5104\/revisions"}],"predecessor-version":[{"id":5106,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts\/5104\/revisions\/5106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/media\/5105"}],"wp:attachment":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/media?parent=5104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/categories?post=5104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/tags?post=5104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}