{"id":5537,"date":"2024-03-05T09:31:43","date_gmt":"2024-03-05T02:31:43","guid":{"rendered":"https:\/\/wam.vn\/en\/?p=5537"},"modified":"2024-03-05T09:42:56","modified_gmt":"2024-03-05T02:42:56","slug":"what-will-happen-to-marketing-in-the-age-of-ai-jessica-apotheker","status":"publish","type":"post","link":"https:\/\/wam.vn\/en\/what-will-happen-to-marketing-in-the-age-of-ai-jessica-apotheker\/","title":{"rendered":"What Will Happen to Marketing in the Age of AI?"},"content":{"rendered":"<p><em><strong>TLDR<\/strong>: <\/em>Generative AI revolutionizes marketing, enhancing productivity but risking content overload and homogeneity. Embrace AI while protecting creative talent for brand innovation.<\/p>\n<p>This article is a summary of a You Tube video &#8221; What Will Happen to Marketing in the Age of AI?&#8221; by TED<br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/3MwMII8n1qM?si=IUY9gA5dhpFw_VK1\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Key Takeaways:<\/h3>\n<ol>\n<li><strong>Generative AI as a productivity revolution<\/strong>: Jessica Apotheker highlights the advent of generative AI as the next big productivity revolution in organizations, particularly in marketing, which could potentially increase productivity by up to 50%.<\/li>\n<li><strong>Impact on marketing<\/strong>: Marketing, traditionally a creative function, is undergoing transformation with generative AI, enhancing right-brain activities by 40% according to a study by Boston Consulting Group and Harvard.<\/li>\n<li><strong>Content personalization and overload<\/strong>: Generative AI enables highly personalized content for consumers but also risks leading to content overload and reduced content diversity due to its training on existing data.<\/li>\n<li><strong>Need for a left-AI brain<\/strong>: Organizations must strategically reskill and reorganize to integrate AI and data science deeply into decision-making processes, ensuring they can leverage AI for predictive analytics and outcome prediction.<\/li>\n<li><strong>Protecting right-brained talent<\/strong>: While embracing AI, it&#8217;s crucial to identify and protect creative talent that drives brand identity and innovation, avoiding over-reliance on AI for idea generation.<\/li>\n<li><strong>Risks of content and idea homogenization<\/strong>: Generative AI&#8217;s reliance on existing content and data can lead to a lack of diversity in marketing outputs, potentially stifling innovation.<\/li>\n<li><strong>Reskilling for a digital future<\/strong>: Marketers need to adapt by either cultivating their creative talents or developing technical skills in predictive AI and data analysis to stay relevant.<\/li>\n<li><strong>Marketing evolution<\/strong>: Marketing has evolved from solely a creative endeavor to include specialized skills such as digital marketing and marketing technology, further accelerated by generative AI.<\/li>\n<li><strong>Strategic data partnerships<\/strong>: To avoid being trapped in current consumer demographics and trends, companies should seek external data partners to gain insights into new or underserved markets.<\/li>\n<li><strong>Balancing AI and human creativity<\/strong>: The ultimate challenge for marketers and organizations is to find the right balance between leveraging AI for efficiency and maintaining human creativity for innovation and brand differentiation.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Generative AI revolutionizes marketing, enhancing productivity but risking content overload and homogeneity. Embrace AI while protecting creative talent for brand innovation.<\/p>\n","protected":false},"author":3,"featured_media":5538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-5537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-41","description-off"],"_links":{"self":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts\/5537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/comments?post=5537"}],"version-history":[{"count":4,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts\/5537\/revisions"}],"predecessor-version":[{"id":5545,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts\/5537\/revisions\/5545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/media\/5538"}],"wp:attachment":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/media?parent=5537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/categories?post=5537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/tags?post=5537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}