{"id":5614,"date":"2024-03-15T08:21:54","date_gmt":"2024-03-15T01:21:54","guid":{"rendered":"https:\/\/wam.vn\/en\/?p=5614"},"modified":"2024-03-15T08:21:54","modified_gmt":"2024-03-15T01:21:54","slug":"what-happens-to-seo-in-a-recession-and-how-to-prepare","status":"publish","type":"post","link":"https:\/\/wam.vn\/en\/what-happens-to-seo-in-a-recession-and-how-to-prepare\/","title":{"rendered":"What Happens to SEO in a Recession (and How to Prepare)?"},"content":{"rendered":"<p><em><strong>TLDR<\/strong>: During recessions, SEO budgets are cut despite high ROI. Maintaining SEO efforts is crucial for long-term success, as search usage and Google&#8217;s growth show resilience.<\/em><\/p>\n<p>This article is a summary of a You Tube video &#8220;How I &#8220;What Happens to SEO in a Recession (and How to Prepare)?&#8221; by Ahrefs<br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/IcB9kF_aJgQ?si=Pr-KEHrwBusHAJPe\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Key Takeaways:<\/h3>\n<ol>\n<li><strong>Recessions impact economies<\/strong> by causing declines in GDP, leading to lower spending, production, and consumption.<\/li>\n<li><strong>SEO and digital marketing industries are affected<\/strong> by economic downturns, with businesses in certain industries facing more significant challenges.<\/li>\n<li><strong>A recession&#8217;s definition<\/strong> involves a country&#8217;s economy experiencing a continuous decline in GDP over two consecutive quarters.<\/li>\n<li><strong>Marketing budgets, including SEO<\/strong>, are usually among the first to be cut during economic downturns.<\/li>\n<li><strong>SEO offers a high ROI<\/strong>, making it a critical strategy for businesses aiming to maintain lead generation and customer acquisition during recessions.<\/li>\n<li><strong>The long-term nature of SEO<\/strong> means results take time to materialize, which can lead to premature budget cuts.<\/li>\n<li><strong>Consumer behavior shifts towards cost-saving<\/strong>, increasing reliance on search engines for information and solutions.<\/li>\n<li><strong>Google&#8217;s financial growth<\/strong> during past recessions indicates the enduring value and growth of search engine usage.<\/li>\n<li><strong>Halting SEO efforts during a recession<\/strong> can result in losing ground to competitors and missing out on building authority and market share.<\/li>\n<li><strong>Preparation before a recession<\/strong> involves diversifying marketing strategies and client bases to mitigate risks.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>During recessions, SEO budgets are cut despite high ROI. Maintaining SEO efforts is crucial for long-term success, as search usage and Google&#8217;s growth show resilience.<\/p>\n","protected":false},"author":3,"featured_media":5615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-5614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-41","description-off"],"_links":{"self":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts\/5614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/comments?post=5614"}],"version-history":[{"count":1,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts\/5614\/revisions"}],"predecessor-version":[{"id":5616,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts\/5614\/revisions\/5616"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/media\/5615"}],"wp:attachment":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/media?parent=5614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/categories?post=5614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/tags?post=5614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}