{"id":5766,"date":"2024-04-08T10:46:39","date_gmt":"2024-04-08T03:46:39","guid":{"rendered":"https:\/\/wam.vn\/en\/?p=5766"},"modified":"2024-04-08T10:46:39","modified_gmt":"2024-04-08T03:46:39","slug":"this-is-what-google-actually-wants-you-to-do","status":"publish","type":"post","link":"https:\/\/wam.vn\/en\/this-is-what-google-actually-wants-you-to-do\/","title":{"rendered":"This is what Google ACTUALLY wants you to do\u2026"},"content":{"rendered":"<p><em><strong>TLDR<\/strong>: Optimize content for user goal completion and engagement metrics to enhance SEO effectiveness in 2024; focus on quick, clear answers.<\/em><\/p>\n<p>This article is a summary of a You Tube video &#8220;This is what Google ACTUALLY wants you to do\u2026&#8221; by Matt Diggity<br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/2CqMUq4so6U?si=BwHmU4U59MyTrgZ8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Key Takeaways:<\/h3>\n<ol>\n<li><strong>Ineffective SEO Advice<\/strong>: Common SEO recommendations like &#8220;focus on quality content&#8221; are vague and often unhelpful without specific examples or criteria for quality.<\/li>\n<li><strong>Google&#8217;s Algorithmic Nature<\/strong>: Google uses algorithms to evaluate content, relying on user interaction metrics rather than subjective assessments of quality.<\/li>\n<li><strong>User Engagement Metrics<\/strong>: Google assesses content quality based on how users interact with the content, such as time spent on page and whether they quickly return to search results.<\/li>\n<li><strong>Importance of Goal Completion<\/strong>: Google prioritizes whether users achieve their intended goal when they visit a website, which influences site rankings.<\/li>\n<li><strong>Mobile User Experience<\/strong>: The ease and speed of finding information on mobile are critical due to the distraction-prone nature of mobile users.<\/li>\n<li><strong>Quick Answer Optimization<\/strong>: For better SEO, present key information promptly and visibly to quickly address user queries, especially for informational searches.<\/li>\n<li><strong>Pogo Sticking vs. Bounce Rate<\/strong>: Pogo sticking, where users return to search results to find another source, is a negative signal to Google, unlike simple bounce rates.<\/li>\n<li><strong>Negative SEO Techniques<\/strong>: The transcript mentions using pogo sticking as a black hat SEO technique to negatively impact competitors&#8217; rankings.<\/li>\n<li><strong>Click Through Rate (CTR)<\/strong>: A high CTR is essential for SEO as it signals to Google that the content is relevant to users&#8217; searches, potentially improving rankings.<\/li>\n<li><strong>Effective Title and Description<\/strong>: Crafting titles and descriptions that attract clicks can significantly impact the visibility and performance of content on search engine results pages (SERPs).<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Optimize content for user goal completion and engagement metrics to enhance SEO effectiveness in 2024; focus on quick, clear answers.<\/p>\n","protected":false},"author":3,"featured_media":5767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-5766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-41","description-off"],"_links":{"self":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts\/5766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/comments?post=5766"}],"version-history":[{"count":1,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts\/5766\/revisions"}],"predecessor-version":[{"id":5768,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts\/5766\/revisions\/5768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/media\/5767"}],"wp:attachment":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/media?parent=5766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/categories?post=5766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/tags?post=5766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}