{"id":5869,"date":"2024-04-29T08:01:03","date_gmt":"2024-04-29T01:01:03","guid":{"rendered":"https:\/\/wam.vn\/en\/?p=5869"},"modified":"2024-04-29T08:01:03","modified_gmt":"2024-04-29T01:01:03","slug":"great-news-social-media-is-falling-apart","status":"publish","type":"post","link":"https:\/\/wam.vn\/en\/great-news-social-media-is-falling-apart\/","title":{"rendered":"Great News &#8211; Social Media Is Falling Apart&#8230;"},"content":{"rendered":"<p><em><strong>TLDR<\/strong>: <\/em>Social media faces a potential collapse with rising ad-free models, declining ROI in influencer marketing, and challenges for creators adapting to new monetization strategies.<\/p>\n<p>This article is a summary of a You Tube video &#8220;Great News &#8211; Social Media Is Falling Apart&#8230;&#8221; by heyDominik<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Vw1vBzevnWU?si=HpaAfFBy0XhabO1m\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Key Takeaways:<\/h3>\n<ol>\n<li><strong>Predicted Social Media Collapse<\/strong>: The speaker predicts a significant downturn in the social media landscape, suggesting an impending collapse affecting creators, agencies, and brands within the next one to two years.<\/li>\n<li><strong>Shift to Paid Social Media<\/strong>: Initiatives like paid, ad-free versions of social platforms such as Instagram and Facebook are seen as the beginning of the end for traditional ad-supported social media.<\/li>\n<li><strong>Impact on Advertising Revenue<\/strong>: As more users opt for ad-free experiences, the traditional ad revenue model for creators and brands will be disrupted, potentially leading to higher ad rates and decreased visibility.<\/li>\n<li><strong>Changing Role of Content Creators<\/strong>: Content creators are expected to become the primary drivers of internet revenue, necessitating high-quality engagement and long-term audience relationships.<\/li>\n<li><strong>Declining ROI from Influencer Marketing<\/strong>: There&#8217;s an observed decline in the return on ad spend from influencer marketing, with even well-engaged influencers failing to deliver expected economic returns.<\/li>\n<li><strong>Saturation and Quality Concerns<\/strong>: The social media space is becoming increasingly saturated, leading to a mix of high-quality content and a surplus of mediocre content, impacting overall user engagement.<\/li>\n<li><strong>Shifts in Content Monetization and Format<\/strong>: Platforms are experimenting with new monetization strategies and content formats, like longer videos on TikTok, which signal a shift away from short-form content reliance.<\/li>\n<li><strong>Challenges for Midsize Creators<\/strong>: Many midsize creators may struggle to survive due to a lack of meaningful engagement and strategic planning, potentially leading to their exit from the platforms.<\/li>\n<li><strong>Experimentation and Innovation<\/strong>: There&#8217;s a call for creators to innovate and adapt to new content formats and monetization strategies to stay relevant and successful.<\/li>\n<li><strong>Corporate Brands and Content Evolution<\/strong>: Successful corporate brands on social media are those willing to defy traditional marketing norms and innovate, suggesting a path for other creators and brands to remain relevant.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Social media faces a potential collapse with rising ad-free models, declining ROI in influencer marketing, and challenges for creators adapting to new monetization strategies.<\/p>\n","protected":false},"author":3,"featured_media":5870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-5869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-41","description-off"],"_links":{"self":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts\/5869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/comments?post=5869"}],"version-history":[{"count":1,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts\/5869\/revisions"}],"predecessor-version":[{"id":5871,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts\/5869\/revisions\/5871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/media\/5870"}],"wp:attachment":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/media?parent=5869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/categories?post=5869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/tags?post=5869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}