{"id":5891,"date":"2024-05-06T11:45:33","date_gmt":"2024-05-06T04:45:33","guid":{"rendered":"https:\/\/wam.vn\/en\/?p=5891"},"modified":"2024-05-06T11:45:33","modified_gmt":"2024-05-06T04:45:33","slug":"google-core-update-2024-winners-losers-revealed","status":"publish","type":"post","link":"https:\/\/wam.vn\/en\/google-core-update-2024-winners-losers-revealed\/","title":{"rendered":"Google Core Update 2024: Winners &#038; LOSERS Revealed"},"content":{"rendered":"<p><em><strong>TLDR<\/strong>: 2024 Google Core Update impacts ad-heavy and affiliate sites; big brands benefit. Internal communication gaps at Google and complexity in algorithm updates noted.<\/em><\/p>\n<p>This article is a summary of a You Tube video &#8220;Google Core Update 2024: Winners &amp; LOSERS Revealed&#8221; by Julian Goldie SEO<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/S_a4CPiaXDE?si=6SPtrp1qmnItf76v\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Key Takeaways:<\/h3>\n<ol>\n<li><strong>Delayed Announcement of Core Update Completion<\/strong>: The core update finished rolling out on the 19th, but Google only announced it on the 25th, which sparked various theories, including potential delay due to a pending earnings call.<\/li>\n<li><strong>Internal Communication Issues at Google<\/strong>: The conversation suggests that there might be poor communication within Google&#8217;s teams (SEO, PPC, Spam, etc.), implying a disconnection that might affect the execution of updates.<\/li>\n<li><strong>Impact on Websites<\/strong>: Websites like Michael Denich&#8217;s, which was featured in Google&#8217;s case studies for monetizing content, experienced severe penalties and traffic drops post-update.<\/li>\n<li><strong>Complexity of Google&#8217;s Algorithms<\/strong>: The multitude of overlapping patents and algorithms at Google makes it impossible for anyone, even within Google, to fully understand the ranking formula.<\/li>\n<li><strong>Rollbacks and Adjustments<\/strong>: Google might make adjustments or rollbacks based on feedback from manual quality raters who evaluate websites for specific keywords.<\/li>\n<li><strong>Impact on Different Site Types<\/strong>: The update negatively impacted ad-heavy sites and affiliate sites, while big brands and platforms like YouTube and Pinterest seemed to benefit.<\/li>\n<li><strong>Upcoming Site Reputation Abuse Update<\/strong>: Speculation about the next update includes more manual action penalties, particularly targeting directories that misuse their domain reputation.<\/li>\n<li><strong>Role of Live Streaming and Engagement<\/strong>: Live streaming is gaining importance as a more engaging and trustworthy format than traditional content delivery methods.<\/li>\n<li><strong>SEO Strategies and AI Content<\/strong>: Recent updates have shown that Google&#8217;s algorithm updates are less about the nature of the content (AI-generated vs. human-written) and more about the overall SEO strategy employed.<\/li>\n<li><strong>SEO and Trust<\/strong>: Building trust, especially for high-stake transactions like selling diamonds, can be more effectively achieved through interactive platforms like Facebook Live.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>2024 Google Core Update impacts ad-heavy and affiliate sites; big brands benefit. Internal communication gaps at Google and complexity in algorithm updates noted.<\/p>\n","protected":false},"author":3,"featured_media":5892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-5891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-41","description-off"],"_links":{"self":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts\/5891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/comments?post=5891"}],"version-history":[{"count":1,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts\/5891\/revisions"}],"predecessor-version":[{"id":5893,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/posts\/5891\/revisions\/5893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/media\/5892"}],"wp:attachment":[{"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/media?parent=5891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/categories?post=5891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wam.vn\/en\/wp-json\/wp\/v2\/tags?post=5891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}